sujata kushwaha
The state government’s efforts to attract foreign investments, especially that which is looking for an alternative to China in the aftermath of Covid-19, bore fruit with a Germany-based footwear brand shifting its entire production to Agra.Von Wellx, owned by Casa Everz Gmbh, has announced the shifting of its entire shoe production business in China, with a capacity of over three million pairs annually, to India with an initial investment of Rs 110 crore.
An official said that a new manufacturing unit of a similar capacity will be set up in Agra under a collaboration between Von Wellx and Iatric Industries Pvt Ltd.
‘Agra will provide strong base for footwear business’
UP is offering an excellent investment environment with availability of labour, raw material, infrastructure. Agra is already a well-established leather hub and will provide a strong base for anyone looking to set up a footwear business,” said the official.
Uttar Pradesh government has set up a task force to promote the state as a lucrative investment hub, especially as several foreign investors are moving out of China.
